SHIMANO Softgoods AW21 campaign visuals

Art Direction

Normally we would have traveled to a stellar cycling hotspot in Europe to shoot the latest SHIMANO S-Phyre apparel collection. But this pandemic forced us to stay close to home and get creative. We managed to shoot a strong set of images, with the hills of Limburg and the Amstel Gold Countryside as a backdrop. The shoot captures the spirit of all season hard riding.

Location photography

Studio photography

The outdoor photography, together with a serie of studio images shot at our own studio in Eindhoven, will be the visual basis of the Autumn/Winter campaign in lookbooks, across several SHIMANO websites and on social and other media.

Art direction: Yorit Kluitman

Production: Studio YK

Location photography : Maarten de Groot

Studio photography: Jeroen van der Wielen

Make-up: Sarahs Colors

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