SHIMANO Softgoods AW21 campaign visuals

Art Direction

Normally we would have traveled to a stellar cycling hotspot in Europe to shoot the latest SHIMANO S-Phyre apparel collection. But this pandemic forced us to stay close to home and get creative. We managed to shoot a strong set of images, with the hills of Limburg and the Amstel Gold Countryside as a backdrop. The shoot captures the spirit of all season hard riding.

Location photography

Studio photography