Wayfinding and festival identity design for Dutch Design Week
9 days / 2600 designers / 120 locations / 490 events / 355.000 visitors / Dutch Design Week 2018. Four weeks of intense collaboration led to a great spectrum of graphic work presented across the city. Art direction and graphic design in collaboration with Johan Moorman.
We developed a complete visual system of all kinds of different items to help visitors explore and experience the Dutch Design Week festival. From car signage to big banners, and from booklets to wristbands, everything to create that city-wide festival feeling.