Dutch Design Week 2021
We are all so happy that we could work on a normal live Dutch Design Week edition again with participants and visitors from all around the world. For us and everybody involved it was more challenging than ever but we did it again and we are very proud!
How do 350.000 Dutch Design Week visitors find their way to 1500 designers spread over 100 locations? How to solve a wayfinding puzzle? Break it up in chewable chunks. (AREAS) Create order in the chaos (NUMBERS). Point out the highlights (LABELS) Make a selection (ROUTES) Create geographical context (BUILDINGS). And so on.
The image above is a crop of the 2021 DDW city map. The map together with a set of easy-to-understand ‘wayfinding tools’, spread over the city is created to help the DDW visitor find their way pleasantly.