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Website and identity design for IRIS cycling apparel

Branding

The most catchy of kits. That is what the Dutch apparel brand IRIS.CC stands for. It is the brainchild of former Dutch champion and now Eurosport/GCN presenter Iris Slappendel. With kit this vibrant, the website should offer clarity and overview, so that’s what we did. We continue to work on campaigns for this colourful brand.

Mobile friendly menu design
Snack Attack - Type design

When designing the SNACK ATTACK campaign we tapped into the always-present need to feed that every cyclist understands.

The goal
Create a digital space to give a podium to the brand, and celebrate the riders and the colourful community. Also, offer a clear and pleasant shopping experience.

Our insight
Keep things monotone, clean and clear. The brand and extraordinary products speak for themselves.

The solution
The website is an example of the studio-YK signature. We keep things clear to help visitors find their way. Every button and page is carefully designed to create a podium for the stars of the show: the colourful collections of I-RIS.CC.

Kudos
The IRIS brand is growing and the community is getting bigger every day. We the realization of the website and webshop we created the necessary foundation for the brand to present each new collection in a recognizable and strong way.

Photography: Maarten de Groot
Digital design: Daan Spanjers
Development: Unfolded

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EXHIBITION DESIGN

Exhibition design for Rapha

DIGITAL DESIGN

Website design for Eindhoven365

PRODUCTION

Event production – Pathfinder Gravel Series