Website and identity design for IRIS cycling apparel
The most catchy of kits. That is what the Dutch apparel brand IRIS.CC stands for. It is the brainchild of former Dutch champion and now Eurosport/GCN presenter Iris Slappendel. With kit this vibrant, the website should offer clarity and overview, so that’s what we did. We continue to work on campaigns for this colourful brand.
When designing the SNACK ATTACK campaign we tapped into the always-present need to feed that every cyclist understands.