Land van Grind en Zand - A platform for off-road cycling


‘Land van Grind en Zand’ is a new platform that is going to promote off-road cycling in 'Noord- en Midden-Limburg’ We were commissioned by Limburg Cycling to develop a visual identity and were asked to also work on the creative concept and overall strategy.

Studio YK worked together with Johan Hauser and developed the name and concept 'Land van Grind en Zand' A hub for adventurous cyclists that are curious to explore this undiscovered and unknown part of the Netherlands. The platform will be filled with routes, events, hot-spots, and hidden-spots and will invite avid cyclists to come down and discover how beautiful this part of the country is.

Check out the recently launched website at: