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Product photography nineties-style

Product photography nineties-style

Website design for Eindhoven365

Website design for Eindhoven365

Content creation – Maiden Race

Content creation – Maiden Race

Identity and campaign design for Eindhoven Culture awards

Identity and campaign design for Eindhoven Culture awards

Festival design for Dutch Design Week 2021

Festival design for Dutch Design Week 2021

Campaign design – Strava Challenge

Campaign design – Strava Challenge

Identity design for The Lookingglass

Identity design for The Lookingglass

Identity design for April in Paris Fine Arts

Identity design for April in Paris Fine Arts

Campaigns, branding and content creation for SHIMANO

Campaigns, branding and content creation for SHIMANO

Key visuals for Get Bike Service

Key visuals for Get Bike Service

Festival branding for Dutch Design Week 2020

Festival branding for Dutch Design Week 2020

Research and design for S-PHYRE

Research and design for S-PHYRE

Campaign design – Ride further… faster

Campaign design – Ride further… faster

Campaign concept and design for S-PHYRE

Campaign concept and design for S-PHYRE

Identity design for Dutch Design Week

Identity design for Dutch Design Week

Dutch Design Week 2019 Festival branding

Dutch Design Week 2019 Festival branding

Exhibition signage for Optimistic Landscape

Exhibition signage for Optimistic Landscape

Print and online campaign design for Dutch Design Week 2019

Print and online campaign design for Dutch Design Week 2019

Identity and campaign design for Eindhoven Culture awards

Identity and campaign design for Eindhoven Culture awards

Exhibition design for Rapha

Exhibition design for Rapha

Identity design for Dutch Design Foundation

Identity design for Dutch Design Foundation

Studio photography for EP-8

Studio photography for EP-8

Book design for Dutch Design Week

Book design for Dutch Design Week

Brand identity and design for TDV

Brand identity and design for TDV

Brand design for Go Bike Service

Brand design for Go Bike Service

Identity design for What If Lab

Identity design for What If Lab

E-book design – Eindhoven en Europa

E-book design – Eindhoven en Europa

Wayfinding and festival identity design for Dutch Design Week

Wayfinding and festival identity design for Dutch Design Week

Brand concept and design for Go Bike Service

Brand concept and design for Go Bike Service

Book production – Bicycle Landscape

Book production – Bicycle Landscape

Logo and branding design for Relive

Logo and branding design for Relive

Identity design for Cultuur Eindhoven

Identity design for Cultuur Eindhoven

Infographic & map design

Infographic & map design

Festival design for Dutch Design Week 2015

Festival design for Dutch Design Week 2015

Book design for Nacho Carbonell

Book design for Nacho Carbonell

Research and design Bicycle Landscape

Research and design Bicycle Landscape

Exhibition design – The Smallest Printing Company of the World

Exhibition design – The Smallest Printing Company of the World

Book design for Dutch Design Week

Book design for Dutch Design Week

Maiden Race

PRODUCTION

Despite a career of world-firsts in endurance cycling expeditions, Mark Beaumont, the current round-the-world record holder, had never competed in anything other than what amounts to very extreme solo time trials. This summer though, for the first time in his career, he entered a race. And not just any race, arguably the toughest endurance race in the UK, GBDURO. The drama was captured in a new SHIMANO video called MAIDEN RACE.

Illustrations by Jeroen Erosie
Daily race reports via Instagram stories and other channels
Images: Maciek Tomiczek
“This is truly one of the most punishing rides on bike, body and mind. There were no easy miles across such relentless terrain. Just finishing was a victory because the person you are really racing is yourself. And to finish first? First you must finish. The film itself shows the wonderful culture of gravel and ultra-endurance racing. I loved how the youngest competitor was 19 and the oldest 59, that five of the top ten finishers were women and everyone, regardless of their day job, their background or their ability level, was taking on a magnificently difficult race as a way of exploring, pushing their boundaries, and ultimately creating timeless memories. Almost anyone can take on this kind of mad adventure, and I want to encourage more people to do so.”

Mark Beaumont, GBDURO21 race winner

“I wanted this documentary to show the beauty and diversity of bikepacking racing. The gritty moments when the going gets almost impossible, but also the grandeur of being outside in occasions that make up for the hard work. The early morning sunrise, the rides into the sunset, the anguish of wondering whether to stop for a few hours. The best moments happened in the most remote places, and those moments are captured here to tell the story of GBDURO 2021.”

Markus Stitz, filmmaker

Image: Maciek Tomiczek