Marly Grav - Visual identity and naming
Graphic Design
Marly Grav is an ambitious new race and cycling weekend on the UCI international gravel calendar. We were commissioned to design a future-proof identity that showcases the event's ambitions in an activating and gravel-scene-appealing visual language. Next to the complete graphic identity, we also were responsible for the naming of the event and helped with the positioning. We are currently working on the roll-out of the website and different social media campaigns.
In this stage, we can already see that this event will be an instant classic of how the community embraced it. We are looking forward to helping to grow this event into one of Europe's biggest and most exciting cycling festivals.
