A series of gravel events organized two times a year. Since 2015.
“It’s like a music piece, but then stretched over the whole day.”
“Around the time of the Dutch Design Week—that’s October—every year is a peak in my work,” explains Yorit. “It’s the busiest time of my year, but I really love to have some distraction, so I thought before my first year of Design Week, let’s organize a little ride on the Sunday the week before the event starts, so I can have my mind on something fun and invite some friends to do the gravel route I designed and just show them that and have some hamburgers and drinks after. The first year, I think there were 40 people, and I think the second year already 150 and a year later 300. And people loved it. Gravel riding was not as popular then as it is now, but people just loved to discover new paths and go off the busy car roads. Everybody fell in love with the style of riding.”
Part of a bigger story by Keir Place for Soigneur >