Shimano GRX Launch campaign
Branding
An all-included launch campaign for Shimano Gravel. From the studio at home to the Gorafe desert in Spain. Production, planning, photography, graphic and digital design. This assignment had it all. We love working on 'gravel' projects because they lie so close to our hearts.
Creative studio photography
We laser-cut the campaign shapes out of foam board and used this as a template to create shadow patterns in the background of the product images. This tied everything together campaign-wise and gave it this GRX feel.
