We design, write, shoot and develop campaigns that live and breathe in the world of cycling.

Art Direction

Intro
SHIMANO doesn’t really need an introduction. For over 100 years they have been at the forefront of cycling worldwide. With amazing products that are used and enjoyed by millions of people, they are one of those brands that even non-cyclists know.

What
We have been working with SHIMANO Europe on a wide variety of projects. We design, write, shoot and develop campaigns that live and breathe in the world of cycling. From designing a worldwide STRAVA challenge to co-creating captivating self-supported race videos. From high-end product photography to social content for the Tour de France and Giro d’Italia. We got this.

How
With every project, we look for a relevant angle for cyclists and connect them to the brand values. SHIMANO is an established name that doesn’t need to shout loud, We always try to match the quality of their kit and components as the company always aims to create the best possible product and challenges us to do the same.

Fem van Empel (World Champion U23) & Pim Ronhaar (World Champion U23)

Client profile:
Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see www.shimano.com.

To promote health and happiness through the enjoyment of nature and the world around us.
– mission statement SHIMANO

Art-direction: Yorit Kluitman

Creative copy & concept: Cyril Chermin

Studio photography: Jeroen van der Wielen

Location photography: Maarten de Groot

Animations: Niels Groenendijk

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