We design, write, shoot and develop campaigns that live and breathe in the world of cycling.

Art Direction

Intro
SHIMANO doesn’t really need an introduction. For over 100 years they have been at the forefront of cycling worldwide. With amazing products that are used and enjoyed by millions of people, they are one of those brands that even non-cyclists know.

What
We have been working with SHIMANO Europe on a wide variety of projects. We design, write, shoot and develop campaigns that live and breathe in the world of cycling. From designing a worldwide STRAVA challenge to co-creating captivating self-supported race videos. From high-end product photography to social content for the Tour de France and Giro d’Italia. We got this.

How
With every project, we look for a relevant angle for cyclists and connect them to the brand values. SHIMANO is an established name that doesn’t need to shout loud, We always try to match the quality of their kit and components as the company always aims to create the best possible product and challenges us to do the same.

Giro d'Italia victory campaign
Fem van Empel (World Champion U23) & Pim Ronhaar (World Champion U23)