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Art Direction

For SHIMANO Softgoods we created a campaign that urges women to get out on their bikes and inspire others to ride because when you ride, you rule!

 SHIMANO has started to focus more on women's needs and has the ambition to offer a full range of women-specific cycling apparel.

For the location shoot, we traveled to the Spanish region of Alicante and worked with a local group of talents. We delivered a comprehensive set of key visuals, campaign photography, creative copy and digital assets that are going to be used in European-wide marketing activations.