Ridescape X Pauwels Sauzen - Bingoal

Art Direction

Photo and video commercial shoot of Belgian Cyclocross team Pauwels Sauzen - Bingoal, commissioned by SHIMANO in order to promote the 2021 Ridescape eyewear line-up. Shot in a winter wonderland that made our work pretty difficult but in the end really enhanced the atmosphere. The top-class riders shown are Pim Ronhaar (World Champion U23), Fem van Empel (World Champion U23), and Laurens Sweeck, shredding the at the time frozen and slippery team training facility in the forest around Lichtaart, showing their skills and going for the extra photo challenge on this technical course.

Fem van Empel (World Champion U23) & Pim Ronhaar (World Champion U23)