Ride further… faster with the ultimate gravel shoe

Campaign Design

"Gravel racing isn’t just a trend, hype or fad. The search for adventure and dirt has always been there, we just use different tools to go out and enjoy it. With more riders and events focusing on adventurous off-road racing, we decided to develop the RX8 shoe. A weapon for cyclists that choose the road less gravelled. Its precise BOA tension system, lightweight construction and one-piece carbon sole make it a blistering fast shoe that easily shrugs off any off-road beating and make you ride further, faster."

Typography design by Jeroen Heeman
Article on gravel.shimano.com
Location photography
Instagram campaign