United in Gravel - We start where the road ends

Art Direction

Freedom, adventure, friends, fun. That’s what unites us. Leaving the city and tarmac behind, we start where the road ends. Into the woods, loving the crackle of our tires on the loose surface.

We went out to Sweden to create and catch the atmosphere of gravel riding. We delivered a captivating series of images and provided authentic stories that embody the spirit of gravel riding for SHIMANO's latest Evolve cycling apparel collection.

Studio YK provided a whole list of services for the latest global campaign.

  • Art-direction
  • Production
  • Campaign copy
  • Photography
  • Graphic design
  • Social content

 

Location photography