e-XTR-aordinary product photography

Art Direction

The brief we received was very clear and motivating: "Create an exciting and creative series of product images..." We did our research and got inspired by a nineties-retro-tech SHIMANO advert. We wanted to recreate that lovely tacky vibe but with a modern touch. We spent a week in a dark studio, experimented with light set-ups, and pushed ourselves to make it extraordinary.